Recently we launched a recommendation engine, which was built using AWS Serverless technology. The journey of implementing this solution turned out to be an interesting one on a number of levels. Since its deployment into production, we thought it would be a good idea to share some of our lessons.
Bucket of Data
Essentially the system transforms a very large dataset into smaller ones that are used to create audiences or data segments which are used for hyper targeted EDMs.
To get from the initial state to the final state, the data is transformed over several stages using 8 Lambdas. Continue reading →
Serverless is one of the biggest buzzwords of these years, and the implementation of solutions based on such architecture has been boosted by the release of AWS Lambda. This post describes a little experiment I conducted to learn more about this technology. I wanted to define and deploy a fully functional web-app (both back-end and front-end) based on RESTful services with one single file. Continue reading →