Recently we launched a recommendation engine, which was built using AWS Serverless technology. The journey of implementing this solution turned out to be an interesting one on a number of levels. Since its deployment into production, we thought it would be a good idea to share some of our lessons.
Essentially the system transforms a very large dataset into smaller ones that are used to create audiences or data segments which are used for hyper targeted EDMs.
To get from the initial state to the final state, the data is transformed over several stages using 8 Lambdas. Continue reading