About Stacy Sterling

Senior Business Analyst in the Data Services Tribe at REA Group

Data Girls at REA Group

Having been a female my entire life and interested in numbers for nearly as long, I’m passionate about getting more women to work with data.  We know that there’s a gender imbalance in data analysis roles across the industry. Even at REA Group, only about 30% of our data analyst roles are currently held by women.  With data roles projected to grow by nearly 20% over the next five years and data becoming increasingly important in fields from marketing to HR to agriculture, it’s a great time to encourage more women to enter the field.

One of the ways we’re doing this at REA Group is to partner with Datadriven.sg to run full-day Data Girls workshops, designed to give an overview of tools and techniques for data analysis and how data is used to drive business decisions.  In our first two workshops we’ve hosted over 120 women from many different industries, including education, music, medicine, and marketing–all with a range of experience in using data.
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